The recent US $ 480 million US $ 480 million Magic Leap US military deal for the delivery of 100,000 augmented reality headsets shows just how lucrative the corporate sector (and government) can be for AR.
However, considering the sale of products In the first quarter of 2018 alone, 384 million smartphones were achieved. The overall addressable business-to-consumer market shows why consumer augmented reality is still a big target for the industry. That's why Niantic invests in AR displays from DigiLens, which is why WaveOptics is partnering with consumer electronics manufacturer Goertek to bring affordable smart glasses to market.
There are now a variety of smartphones for mobile AR apps and investors are also eager to profit from this market. This week, a startup secured $ 3 million to launch an augmented reality navigation app.
Microsoft defeats Magic Leap for $ 480 million
In their first direct clash between two companies, Microsoft has to fight victors over Magic Leap, when the US Army awarded the HoloLens maker an order of $ 480 million Dollar has issued.
Microsoft will provide the Army with 1
REALITY BITES: In a Sunday tweet Steve Lukas declared a developer relations manager Magic Leap, the difference between apps and features related to AR. As impressive as multiplayer and stamina are, he says these are just features, and apps still need a compelling experience to attract users.
Niantic Invests in AR Display Maker DigiLens
The company behind the first real gaming hit from Augmented Reality, Pokémon GO, quietly steps towards supporting the fast-growing smart glass space that may one day be its content from smartphones and tablets to AR lenses in your face.
On Friday Augmented Reality Displays manufacturer DigiLens announced that it has entered into a Series C funding round of Pokémon GO developer Niantic and Diamond Edge Ventures, the subsidiary launched by Mitsubishi Chemical Holdings Corporation (MCHC) in July , has completed.
While Niantic's investment is mutual self-interest between the developer and DigiLens, Mitsubishi's involvement as a manufacturer of advanced materials creates a strategic partnership. Continue reading to see how these investments could impact the industry as a whole …
REALITY BITES: Samsung Next is not yet ready to share the fruits of the Project Whare AR cloud platform. Nevertheless, the emerging technology group is looking for talent to work on the platform, with openings for a senior computer vision engineer and a complete stack engineer currently available.
Startup Phiar Seeks Way to Launch AR Navigation App with $ 3M Seed Funding Round
Another competitor has emerged in the race to provide a mainstream augmented reality car navigation system. Silicon Valley Phiar has provided up to $ 3 million in seed capital to launch its own artificial intelligence app by mid-2019.
] Venture Reality (VR) Fund and Norwest Venture Partners led the seed round of financing. Anorak Ventures, Mayfield Fund, Zeno Ventures, Cross Culture Ventures, GFR Funds, Y Combinator, Innolinks Ventures and Half Court Ventures also participated.
] For more information on Phiar's navigation technology and its position among other AR navigation technologies read on …
REALITY BITES: New York is the center for most industries a universe of the universe , and now it's playing a game to become the link between augmented reality and virtual reality. Supported by a $ 5.6 million investment by the New York City Economic Development Corporation and the Mayor's Office for Media and Entertainment, the city has named the band the first city-funded VR / AR center in the US RLab, abridged located at the Brooklyn Navy Yard.
WaveOptics & Goertek team up to make AR Smartglasses
WaveOptics, manufacturer of diffractive waveguides, is on its way to a technology partnership with a consumer electronics company. Customers include Google, Microsoft and Sony ,
China-based Goertek (ODM), with a market capitalization of $ 2 billion, will serve WaveOptics as an outlet for the production of its waveguides, the optical component of the projected smartglasses digital images across the user's field of view. The deal will enable high volume production and ultimately a consumer-friendly price for Smartglasses, which WaveOptics had previously set at $ 600.
How fast can Smartglasses with WaveOptics waveguides be expected? And whose brand name will appear on these wearables? Read on to find out …
REALITY BITES: We've created a new section on Next Reality that summarizes all the news about the Augmented Reality business. So if you are looking for information on investment, arrivals and departures of executives, market analysis, and the like, read our section AR Business
page of augmented and mixed reality. This weekly Market Reality column contains information on funding news, mergers and acquisitions, market analysis and the like. In previous editions of Market Reality, you'll find more news that you might have missed.