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Home / Tips and Tricks / USA Today offers the latest "Augmented Reality" story around the world's tallest skyscrapers «Mobile AR News :: Next Reality

USA Today offers the latest "Augmented Reality" story around the world's tallest skyscrapers «Mobile AR News :: Next Reality



While the Augmented Reality Department of the New York Times (19459004) was largely inactive in 2019 (to date), USA Today has continued to publish AR news.

On On Monday, the news agency posted a feature story about the tallest buildings in the world (and the recent shortage of new skyscrapers in the US) in its iOS and Android mobile app.

Tommy Palladino / Next Reality

To access the experience, you must first open the app and go to the front news Go to the app's page and then scroll to the "Interactive History" section (in bold) blue letters). Once opened, readers can see the Empire State Building and One World Trade Center in New York, the Willis Tower in Chicago, the Petronas Towers in Kuala Lumpur and the Burj Khalifa in Dubai. As with previous AR experiences from USA Today the 3D content includes hotspots with audio clips to tell the entire history of the buildings contained in AR history.

Users looking for another interactive experience The history of tall buildings can show 3D versions of the buildings in a separate (but related) story in the app, searching for "the tallest buildings" in the app. There, the 3D content is hosted via Sketchfab so that readers can view the content as non-immersive 3D models or in the mobile VR via the Sketchfab app for iOS and Android.

Last year The New York Times made a big splash with the coverage of augmented reality and scored more than one story per month on an annual average. USA Today followed a cautious approach with just a few AR stories. USA Today Builds Latest Augmented Reality History Around the World's Tallest Skyscrapers ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>

Image of USA Today / Sketchfab

Rolls have reversed this year as USA Today NHL and Oscar's AR experiences before their recent story has been published, while the New York Times was quiet in the AR Front in recent months.

This does not mean that the Times has abandoned the technology, however. In an email to Next Reality, Graham Roberts, the person behind many initiatives of the AR Times (AR), says the media company is still working on some "exciting" AR projects. 2018 was a year "I have tried many different things on a new platform," said Roberts. "We take what we have learned, rearm a bit, and carefully choose our goals for camera-based executions."

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