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Home / Tips and Tricks / USA Today scores points with NHL fans over Capitals Star's augmented reality profile «Mobile AR News :: Next Reality

USA Today scores points with NHL fans over Capitals Star's augmented reality profile «Mobile AR News :: Next Reality



If you've locked your calendar to watch the NHL All-Star Game this weekend, you may be excited to know that USA Today has given its readers the opportunity to see John Carlson of Washington Capital to meet in Augmented Reality.

And if you did not know that the NHL All-Star Game was this weekend, you know it now. Anyway, you can now try the news company's app on iOS or Android via ARKit or ARCore-compatible devices to find out why USA Today Carlson for his first AR story in his widely read section " USA Today scores with NHL fans over Augmented Reality profile of Capitals Star ” width=”

;270″ height=”270″ style=”max-width:532px;height:auto;”/>
  USA Today scores with NHL fans over Capitals Star's Augmented Reality profile
Pictures by Tommy Palladino / Next Reality ” width=”270″ height=”270″ style=”max-width:532px;height:auto;”/>
19659006] As one Carlson, the top defender of last season, goes to his first all-star game. The Capitals also won the Stanley Cup in 2018, and Carlson completed a $ 64 million contract extension over eight years over the summer. These are just a few of the details that you can discover when starting the AR experience.

After the readers perform the usual horizontal-area scanning and anchored the 3D content in their personal space, a voiceover (along with subtitles) story begins with the Washington Capitals logo in the camera view.

Then a scanned Carlson model appears, along with three hot spots marked by plus signs. If you tap each button, an interview snippet with Carlson and a photo card with the question will be launched. Overall, the experience shows Carlson in three different poses, each accompanied by three audio clips. USA Today scores points with NHL fans over Capitals Star's Augmented Reality profile ” width=”270″ height=”270″ style=”max-width:532px;height:auto;”/>

  USA Today scores with NHL fans over Capitals Star's Augmented Reality profile
Images by Tommy Palladino / Next Reality

In general, USA Today has a slightly different approach to AR reporting than The New York Times . This was very productive at its more than monthly pace of publishing AR stories in the first year of practice. While the Times contains traditional news stories with AR content embedded in the text like text or video, USA Today tells the entire story within the AR experience.

USA Today's aspiring engineering team produced the feature within a week, signaling that it may be willing to release stories larger than its competitors.

"This is going to be an exciting year for our team and our audience," said Ray Soto, director of emerging technology, in a statement. "We have set an ambitious target for the number of interactive experiences to be produced this year and in various content areas, and look forward to bringing our audience more immersive and interactive stories through the year."

Digital news agencies such as The New York Times and USA Today magazines such as Time and Sports Illustrated and the television programs of The Weather Channel and the NBA has embraced the media industry with augmented reality. The technology will even be incorporated into the Super Bowl program on February 3.

In the coming months, readers and audiences can expect even more AR to be filtered in their news and entertainment content, especially as outlets like the US Today boosts their production capacity.

Do not miss: NR30: The Augmented Reality Influencers of 2018


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