Creative thinking is not just for people in traditionally "creative" industries. So you can incorporate the moodboard planning into your workflow and get a creative boost.
Even the stifling and traditional industries sometimes require a moment of creative vision. But if you do not usually get creative at work, it can be hard to pull that side off when the moment demands it. Even if you work as a creative all day, sometimes you face a wall every day that can not break your inspiration.
This is where mood boards come into play. Even if they sound like a middle mood boards are a proven way to get things done. From fashion designers to tech CEOs, countless professionals can benefit from a mood board.
You wonder how mood boards work and how you can use them to achieve your own goals? Let us break it down.
What is a mood board?
A Mood Board is a collage created for a specific purpose. It's a collection of words, photos, fonts, drawings, textures, and colors that are either physically or digitally collected and presented. The name "moodboard" derives from the tradition of using foam as a medium. However, sites like Instagram and Pinterest make it easy to create online mood boards today.
The goal of a moodboard is to visually bring a concept together. For example, a party planner can make a few mood boards to show customers some potential party themes. An entrepreneur could create one to get a clear idea of how she represents her brand. A traveler can use a mood board to plan what he wants to do in the upcoming vacation.
Moodboards are most commonly used by photographers, interior designers, graphic designers and fashion designers. However, they can be useful for many other purposes. If you're not a creative guy, the idea of creating a moodboard may sound silly. However, they have already used successful people in many industries. So do not let the power of mood boarding dissuade you.
Why should you represent an idea, concept or plan in this way?
Here are some of the key reasons why you should try Mood Boarding:
- To liberate your brain: Most of us were already there: We have a project in the beginning but do not seem to have any ideas fluently. The process of creating a moodboard can help you put your brain in a relaxed, creative state that will do your best work. Instead of staring at a blank screen or blank page, you can awaken the inspiration you need to move forward.
- To communicate better with customers: If you need to present your work to customers, a mood board can help ensure they are on board with the idea before you move forward. For example, when designing websites, you can use a moodboard to show your client the concept before designing the website. If you do not like it, you have not lost much time and energy, and you can easily create a few more mood boards until you find the right concept.
- To communicate better with colleagues: When you work In a team, there are often painful moments when you try to explain your ideas. But if you and your staff share your ideas with mood boards, you will ensure that you all see the same vision.
- To refine your vision: If you think you have some good ideas for a project, but they are not quite sure how to pull them together, a mood board can help. By placing the different elements next to each other, you can better see what works and what does not. If you solve all the small challenges involved in merging a large project, you can focus on the ultimate goal with a mood board.
- How to Save Time: When you first create a moodboard, you may feel like wasting valuable "project time". However, collecting and refining your thoughts in this way and then passing them on to all others involved saves time by reducing errors and misunderstandings.
- Here's how you can enjoy your work: When When you're working on a large project, it's often exhausting. With a mood board, you can bring creative fun into the process. It can remind you to enjoy what you are doing and to move forward even when things get difficult.
How to Make a Mood Board
Let's take a look at how to use that focus and create a moodboard.
First, keep in mind that many projects may require several mood boards, not just one. When you set off, decide what the purpose is.
Is this your chance to bring together some initial ideas and see how they work together? In this case, you can be relaxed and open-minded. Would you like to show a final concept to a customer before proceeding with your project? In this case, you can refine your board more carefully so that only elements of the final design are displayed.
You can start with a list of words that describe your concept, as this can support your moodboard design. However, when you start a project, you may want to design the moodboard first, and then consider which words describe it to refine your idea.
You also have to decide if a physical or a digital moodboard is best for your purposes. Proceed as follows:
Physical Mood Boards
Physical Mood Boards are usually best for individual projects. It can be difficult to smuggle a large billboard into customer or employee meetings (but not impossible). However, if you're a tactile person who works best with your hands, a physical moodboard may become your default.
One great thing about physical boards is that you can display them in your office or workplace to get a practical source of focus and inspiration. They are also a great reminder of past projects.
Are you ready to build a moodboard for the physical realm? Give yourself an uninterrupted free time and enough space to work comfortably. Get a billboard, a foam wall, or a pin board to hold on to your work. You may want to have a few different boards on hand, as the first one you make may not be perfect.
Collect your scissors, glue, tape, or other glue that you need to glue things to your board. Then collect many inspiring materials to work with. Here are a few things you might want to try:
- Old calendars
- Magazines and newspapers
- Color samples
- Cloth scraps
Get creative and try things You have around the house for this task. If it can stick to a board, you can use it! Over time, you can put together a moodboard kit that's always ready to use.
Digital mood boards
Digital mood boards are ideal if you work fast, have limited space, or need to share the concept with people in different locations. Although producing a digital map feels different than making a physical one, the results can be equally beneficial.
Just like a physical mood card, digital versions can range from casual to sophisticated, or personal to professional. The platform on which you host your board affects what you can do with it.
Just like creating a physical board, spend an uninterrupted time creating your digital mood board. Try limiting tempting distractions from your smartphone or social media sites.
Here are some of our favorite platforms for digital mood boards and their possibilities:
- Instagram: This is not the case Acting as a mood board, if you are committed to an Instagram theme, can do it easily. You can use Instagram as a mood board by linking all your posts to a specific concept or color scheme. You can also create a private Instagram to use as an image-driven digital moodboard for your creative projects.
- Pinterest: A great way to create fast, easy mood boards. You can access a large database of pictures, photos and quotes and then group them together in any number of different boards. You can also set them to public or private.
- Milanote: This app replicates the physical moodboard experience digitally. It also has built-in mechanisms to store team notes and ideas in one place, making it ideal for collaborative projects.
- Sampleboard: This image-driven site is not free, but offers elegant results that are ideal for custom parts with customers. If you need to create a picture-intensive presentation to share with customers or your team, this may be a good choice.
- The Matboard: This site is similar to Pinterest, but is specifically aimed at creative professionals. It offers clean, attractive layouts and also has a social media-like community aspect. However, the overall idea is not very different from Pinterest, so you may find it superfluous.
Is a mood board suitable for you?
Everyone works differently, so a mood board may be the best solution or not for your creative struggles. However, we strongly recommend that you try it once. Creating a moodboard is a great way to add creativity to a project. And unlike many other professional tasks, it's fun!
Do you need more creativity in your personal life? Next, read our travel journal guide.