Augmented reality plays a key role in the development of adjacent technologies such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week provides evidence for both examples.
Verizon's 5G acquisition of Jaunt XR expands its 5G rollout with another AR chess piece. Elsewhere, Magic Leap, a company in which AT & T is involved in its own 5G ambitions, has received a new app that could help carriers with 5G deployments.
Concerning BCI, Facebook's Facebook CEO Mark Zuckerberg revealed more details about the company's plans to integrate the technology into AR wearables. As it turns out, the tech magnate Elon Musk has similar ideas.
As the arrival of Microsoft HoloLens 2 approaches, the company has released several videos that help enterprise customers keep up with one of their most important apps.
] Verizon Catches Jaunt XR
It looks like Jaunt's move from VR to volumetric capture services has paid off for Augmented Reality experiences.
This is because Verizon has now acquired the company for an undisclosed amount, as announced by Jaunt on Monday.
REALITY BITES: Random With the acquisition of iKinema, based in the UK (19459020), Apple added motion capture technology to its Augmented Reality capabilities this week. Motion capture technology is a key to more realistic AR experiences. Given that ARKit has emerged from acquired technologies, this could lead to exciting new content offerings from Apple in the near future.
Zuckerberg vs. Musk in BCI Battle
The recent Oculus conference in California revealed a little bit more about Facebook's secret plans to compete in augmented reality with its own handheld devices.
However, a new report has revealed that the company is even further thinking about the future of AR. Although we know that Facebook has worked on brain interfaces, new statements in the halls of the Facebook headquarters in Palo Alto provide more information about what Mark Zuckerberg has planned when AR interfaces can be controlled by the mind.
For more information, see here What Facebook has in mind for thought-controlled AR and how Zuckerberg suddenly defended it against Elon Musk …
REALITY BITES: Facebook has his AR team through the Recruitment of talent extended by competitors such as Google. The latest take comes from an unlikely source when Sean McCracken, a former senior mixed-reality engineer from Enterprise AR software company Upskill, announced that he will join Facebook as a prototype for AR product design, which is after I'm working on one of Facebook's smartglasses projects.
New Magic Leap App May Help 5G Network Deployments
While Magic Leap World has many fun apps for playing with Porgs, watching TV and exploring the depths of the ocean, developers can also talk about Magic Leap One as a strong business Argument off.
Cue BadVR, a Los Angeles-based startup, was recently named one of the NR30 Up & Coming AR founders you'll need to know in 2019 The SeeSignal app leverages the magic computing capabilities of Magic Leap One to enable network engineers to view Enable signal strength data for cellular, Wi-Fi and Bluetooth in the physical environment.
Continue reading to learn more about SeeSignal and how it can help carriers in providing 5G networks …
REALITY BITES: Speaking of Magic Leap, the winners of the AT & T Business Hackathons, which focused on Magic Leap and 5G, were unveiled this week. The main prize of $ 5,000 went to PharmaLeap, an app that allows pharmacists to fill out recipes for customers through Magic Leap One.
Microsoft prepares for HoloLens 2 release with demo app "Videos for Guides" Every day, Microsoft is preparing new users to take advantage of its software from day one.
This week, Microsoft has uploaded a series of educational videos to its YouTube channel for Dynamics 365 Guides, a corporate AR app that enables businesses to create their software step-by-step AR workflows or tutorials to employees perform complex tasks and then measure performance to improve processes.
REALITY BITES: After the acquisition of Leap Motion earlier this year, Ultrahaptics reissued the Combin company as Ultraleap. Interestingly, the portmanteau retains a specific word shared by another prominent AR company, but Motionhaptics does not quite have the same sound. Ultramotion does not sound bad!
Next Reality reviews every Friday the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.