After lowering the base price for its Focals Smartglasses, Vuzix is now testing the waters of a lower price level for its Blade Smartglasses.
As part of its "Dads and Grads Summer Spree" campaign, Vuzix is lowering the price of its Smartglasses for consumers by 30% to $ 699, with time-limited free shipping for US customers.
To increase its appeal to end users, Vuzix has equipped its App Store with three new streaming video apps: Netflix, Amazon Prime Video and HBO Go. (Of the three, HBO Go is not yet displayed in the store, but Prime Video users can subscribe to HBO via Amazon.)
In addition to the new video apps, Vuzix has updated the Vuzix Blade Companion app for iOS and Android Added a virtual trackpad that allows users to control apps that require touch-screen input on the blade display.
"The Vuzix Blade support infrastructure has been scaled up in terms of production capacity, device functionality and usability in a variety of applications," said Paul Travers, president and chief executive officer of Vuzix, in a statement. "The latest upgrade to the Vuzix Blade Companion app for iOS and Android opens the door to a range of enterprise and consumer applications that the Blade can now support."
Vuzix also announced the availability of the ANSI Z87.1 Security Blade version of Blade for enterprise customers. However, this variant of Blade is not available at a discount. It is being retailed for $ 999.99.
The additions to HBO Go, Netflix, and Amazon Prime Video complete an app palette that already includes: Amazon Alexa, Google Assistant, Accuweather, Spotify, Pandora, and Yelp, among others.
Both advertising and additional features are offered by North Focals. The basic price for non-prescription eyewear is $ 599, for prescription eyewear $ 799 sales efforts and constant expansion of its own functionality.
As the only consumer-driven smart glasses on the market today, competition between the two companies is expected to remain buoyant.