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Home / Tips and Tricks / Vuzix & Vivo tease new consumer smartglasses, Gucci Goes AR and Nreal Fires on Magic Leap's Next Reality

Vuzix & Vivo tease new consumer smartglasses, Gucci Goes AR and Nreal Fires on Magic Leap's Next Reality



While a working version of consumer smartglasses is not yet successful, two other competitors emerged this week, as Vuzix confirmed that a leak of a fashionable design is legitimate, and introduced Vivo Tailored Smartglasses, which were developed to new 5G smartphone.

Another Consumer Smartglasses competitor, Nreal, began this week with a lawsuit against Magic Leap for theft of trade secrets.

Sony Pictures continues to focus on augmented reality in the mobile AR world Gucci uses the technology to support the sale of sneakers.

Vuzix challenges the north with stylish smartglasses design.

The recent industry whisperers in augmented reality are mainly trading Apple and its rumors about smartglasses' fashionable products, but one company is not waiting for the iPhone heavyweight to come into the fight.

On Monday, a Vuzix representative shared part of a recent investor-led presidency with Next Reality. This part of the presentation contains a picture of the next unpublished version of the company's smartglass and looks damn good.

Continue reading to see what the new Vuzix design will look like …

REALITY BITES: Epson has a niche with the compatibility of DJI drones for its Moverio smartglasses but now Vuzix is ​​on the rise with a DJI app for its blade smartglasses.

Vivo Pursue's Consumer Smartglasses Market with AR Glass

A company whose only product line is smartphones could be worried that the smartphone is dead with the advent of augmented reality wearables.

Therefore, it is not surprising that the smartphone maker Vivo has produced its own version of Smartglasses for end users to carry the company's banner into the future. At the Mobile World Congress in Shanghai on Wednesday, the smartphone maker unveiled the Vivo AR Glass as part of the company's 5G product portfolio.

Learn more about Vivo AR Glass, its augmented reality capabilities and where it stands in the growing segment of consumer smartglasses …

REALITY BITES: Sir Jony Ive, Apple CEO for design, the company leaves as an employee to start its own design company LoveFrom. While continuing to advise Apple, how does this affect the design of the Apple Smartglasses? Ive told The Financial Times that he believes that "significant projects" have been completed. When Ive leave, Nick Law steps in and leaves his post as chief creative officer at public giants Publicis. Maybe this is the beginning of Apple's marketing planning for its smartglasses?

Nreal Responds to Claim for a Magical Leap

Earlier this year, we met Chi Xu, the CEO and founder of Nreal and former employee of Magic Leap, for a second time at the Mobile World Congress in Barcelona (our first meeting was last year in Silicon Valley) we asked him why he had decided to leave Magic Leap. He declined to answer that question.

Now that Magic Leap Xu and his company have referred to his legal arsenal, at least some of the unanswered questions about Nreal are being answered in court.

Nearly a Week After our first report, Nreal finally responded to the allegations of Magic Leap. Read on to learn more about the plaintiff and to see the reaction of his company to the lawsuit …

] Image by Adario Strange / Next Reality

REALITY BITES: There is some good and bad news on the front of the AR headset. According to a report by International Data Corporation, more AR and VR headsets were delivered in the first quarter of 2019, but more than 96% of these devices were VR headsets. However, the corporate segment, made up of the market leaders Epson, Lenovo, Vuzix, Google and RealWear, showed a moment. While standalone AR projects are driving growth, tailor-made headsets are the preferred form factor for the first wave of wearables for the consumer market.

Sony Slings Double-Dose by Spider-Man AR

In the Tom Holland era, it seems impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that is emerging with Spider-Man: Far From Home continues.

As of Thursday, Papa John & # 39; s customers ordering a Superhero XL pizza with two toppings can scan a Snapcode with the Snapchat App for iOS or Android and then the specially marked pizza box Spider-Man: Far From Scan Home to activate a pair of AR experiences. In addition, Sony Pictures has released a mobile app for iOS and Android, which brings Spider-Man via Augmented Reality in the own four walls of the fans.

Learn more about the promotion of Papa John's and Snapchat and the mobile app AR and how AR has become a mainstay in promoting the Webslinger's films …

Pictures about Tommy Palladino / Next Reality, Snap

REALITY BITES: Niantic has teamed up with AT & T and Simon Malls to host Harry Potter: Wizards Unite content. AT & T stores and Simon's homes will house inns and forts with increased rewards and rare AR encounters. The action reflects the connection between Starbucks and Pokémon GO. Ericsson's blog post, which also includes comments by Niantic CEO John Hanke, explains why 5G is needed to create a truly magical AR experience.

Gucci expands iPhone app to include AR fitting

Gucci is among the best If you see recognizable brands in fashion, you'll be excused if you do not notice that the company also manufactures sneaker App Store for its Ace Sneaker line, which the company refers to as the "pillar" of its collection.

Learn more about the Ace AR fitting app and how Augmented Reality has become a popular technology for sports shoes industry …

Pictures by Tommy Palla dino / Next Reality

Next Reality Checked Every Friday, the latest headlines from the financial side of the expanded and mixed reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.

Cover Picture on Vivo / Instagram


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