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Home / Tips and Tricks / Warner Bros. accused & # 39; the nun & # 39; Snapchat AR Lens Scare Ticket Sales «Mobile AR News :: Next Reality

Warner Bros. accused & # 39; the nun & # 39; Snapchat AR Lens Scare Ticket Sales «Mobile AR News :: Next Reality



Snapchat's latest sponsored Augmented Reality experience from a movie studio could be its scariest – and perhaps the most popular – yet.

Sponsored Lens, acquired by Warner Bros. to promote the new horror film, uses background segmentation to provide a largely darkened front camera view. Users are asked to blow out the virtual candle in the foreground, an action discovered through Snapchat facial expressions.

Images About Snap

The smoke from the candle turns into the titular appearance behind the user and, if that was not scary enough, the ghostly woman of the cloth then appears in the foreground view. Yay, jump scare!

The experience was previously in 20 other markets before expanding to the US and France. Based on the response to Twitter the Lens has achieved its intended effect by generating buzz.

Cover Picture via Warner Bros./YouTube


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