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Which consumer product maintained an unusually stable price for nearly a century?



  Coca-Cola logo
Coca-Cola

Answer: Coca-Cola

Consumer goods are subject to all sorts of price volatility, including raw material costs, consumer demand and inflation. just to name a few. Given the volatility of the markets, it is an economic oddity that the price of a single serving of Coca-Cola (6.5 ounces) from the introduction of 1

886-1959 was a nickel. Whether you bought it the first day, when it was served in an Atlanta soda shop in 1886, in a Detroit grocery store in 1935, or in a Brooklyn vending machine in 1959, you paid a nickel price.

While stability is attributable to a variety of things, including aggressive bottling contracts, excellent brand promotion and awareness, and widespread acceptance of vending machines (and the prices set at the expense of available face coins such as penny, nickel, dime, or quarters However, it remains curious about factors beyond the control of the company, such as inflation, lack of wartime production materials, and a changing and expanding market for soft drinks.

Despite the remarkably stable run, all good things are coming to an end. After the Second World War, rising inflation pushed the price of a coke bottle down to 6 cents. In 1951, Coke erased all references to the nickel price from his ad, and in 1959 the last nickel coke was sold, ending a remarkable 73-year term.


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