Not many gaming companies claim to have a game in their stable that actually imitates the game company, let alone a game that anticipates their own demise. There are not many gaming companies outside games maker and console maker Sega.
In 2001, Sega released a game named Segagaga for the Sega Dreamcast. The game, a pure release in Japan, was a role-playing game focused exclusively on a dystopian future in which, ironically, Sega was the least popular game company. Established in 2025 and the hometown of Sega Corporation, the act represents Sega with only 3 percent of the market share for console games.
Sega, the fictitious in-game Sega, launches a project called Project Segagaga to help Sega fights against the evil DOGMA (a company modeled on Sega's real rival, Sony). The project Segagaga brings the help of two teenagers, Taro Sega and Yayoi Haneda, to save the company. What follows is a kind of bizarre kaleidoscope of boring work scenes recreating the work in Sega, psychedelic scenes in which the players themselves are drawn into the games, and in jokes only Japanese players would be able to do anything.
Equally strange is the development and marketing of the game. The pitch developed by Tez Okano was initially perceived by the upper management of Sega as a joke. He opened the game again and received a very timid green light and a small budget. Okano continued to develop the game in secret, fearing that someone would probably need a moment to focus unwanted investigation on a game built on a dystopian future in which Sega played a bit on the gaming market.
The game was released in 2001
A limited release of the game even featured a jersey with a Segagaga logo that players could wear. Pin-play with Game Gear, Dreamcast, Sega Saturn, Sega Mark III, Mega Drive, and SGGG logos ) and a Segagaga organizer. Unfortunately, this was almost a decade older than the film Inception so there were no segregation jokes.
Courtesy of Sega.