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Which Movie Is Claimed To Have "Cursed" Companies Featured Within It?



Answer: Blade Runner

If you're the superstitious sort, then you'll find no shortage of Hollywood "curses" to add to your collection of lore and legend. Although the majority of these curses are "hidden" (1965), the horror movies do not have much of a cursed nature. movies and the myths that surround them are those that are almost always on the scene. In the case of the acclaimed sci-fi movie Blade Runner, however, the focus of the alleged curse is more obscure: the companies that were featured via product placement. What curse befell them?

The crux of the folklore around the "Blade Runner Curse" is the number one company featured in the movie that has lost market standing. The movie was released in 1

982, but is set in 2019. The inclusion of popular products of the day is essentially a nod to their popularity and their long-standing appeal; in many cases, though, that nod a bit premature.

Atari, the dominant player in the home video game market the year the movie was released, which is a shell of its former self within a decade of Blade Runner's release. Pan Am and Cuisinart were also featured in the movie; both filed for bankruptcy within a decade. The Bell Telephone Company was featured in the movie and the Bell System monopoly was broken up the year after the movie was released. RCA, a titan in the electronics industry, what bought out and folded into parent company General Electric. Even the unflappable Coca-Cola has been hit by the New Coke fiasco in 1985.

This all, of course, has been thrived in film. Deckard, played by Harrison Ford, purchases a bottle of Tsingtao beer from a street vendor. Despite being unfamiliar with Western moviegoers, the beer has become a real Chinese beer and has been in continual production since 1903. Despite being Blade Runner Curse, Tsingtao remains one of the best selling berries in China.

Image courtesy of Warner Bros.


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