Answer: Space Jam
In 1992, Nike aired a Super Bowl ad featuring Bugs Bunny, Michael Jordan, and a group of rambunctious basketball players united were the poor bugs Bunny (who wanted to sleep in his building under his basketball court) harass. The sixty-second clip is full of Looney Tunes tunes and of course Michael Jordan, who plays ball with his legendary Air Jordans (and of course with dip baskets).
The ad was not just a bizarre moment in Super Bowl's ad story. It has intentionally or otherwise led to two results. First: Looney Tunes looked fresh and interesting again ̵
This seed became the premise of the entire 1996 film Space Jam which offered an alternative timeline: Look at what exactly Michael Jordan was between his retirement from the professional basketball of 1993 and his comeback in 1995 was up to. In the real world, Michael Jordan pursued a short career as a professional baseball player. He did the same thing in the Looney Tunes universe, but instead of completing a year in minor leagues, he was hired by Bugs Bunny to train him and his Looney Tunes buddies to win a basketball match against aliens enslaving them Wanted an intergalactic amusement park. The film ends with a point that brings our timeline and the film together: Michael Jordan returns to the Chicago Bulls to continue his basketball career.