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Which office ritual is the result of careful marketing?



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<p><strong>  Answer: Casual Friday </strong></p>
<p>  Among the many things that set the 1990s apart from the overuse of blue-green and dot-com stock bubbles – was the rise of Casual Friday. Although the idea of ​​spending a day in casual clothing in a corporate environment did not just spring up in the 1990s (a professional manufacturing association known as the Hawaiian Fashion Guild campaigned for a relaxed dress code with its 1<div class=
966 "Aloha Fridays" campaign) This is definitely the decade in which it gained in importance.

Also, the increase in popularity was not coincidental, but the result of a very carefully calculated marketing campaign. In 1992, as part of a guerrilla marketing campaign, Levi Strauss & Co. sent advertising material to 25,000 human resources departments in the US to boost the Dockers brand. The material, a large booklet, featured a variety of casual attire for the office and encouraged companies to relax the dress code on Friday.

Although America had been experimenting with casual wear here and there in small bags before then, after the marketing campaign, Casual Friday became an integral part of the work culture.


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