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Which popular video game was called "Big Pineapple" to escape Chinese censorship?



Answer: Diablo III

In the spring of 2012, Blizzard launched his highly anticipated episode in the series Diablo Diablo III of the worldwide public. Unfortunately, the Chinese fans were left in the cold because of the strict censorship policy. Games coming to China require the approval of the Ministry of Culture. The ministry's approval may take months to years, and fans who have been waiting for the next Diablo bill since 2001

(the Lord of Destruction expansion pack) have been waiting intolerably.

As a result, licenses for Diablo III appeared on Chinese gambling sites listed as "Big Pineapple 3". While this may sound like some kind of absurd codeword to non-native speakers, those familiar with Mandarin Chinese will immediately recognize the mechanism. The words "Big Pineapple" sound loud when spoken in Mandarin, "Da-Bo-Luo", very similar to the English pronunciation of the title of the game.

There is no word as to whether the Ministry of Culture was near or not investigating the sudden obsession of the gaming community with fruit-based games.

Courtesy of Blizzard Entertainment.


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