Answer: Steven Spielberg
Prior to 1984, there were only four ratings: G, PG, R and X – general admission, recommended parental guidance, no one under 1
This has worked well for several years, but in the early 1980s, some popular films entered a sort of gray area between the two PG and R ratings. Films such as Indiana Jones and the Temple of Doom Gremlin's Poltergeist and Clash of the Titans were clearly too vivid to the general audience (G) but not graphically enough to to get the Restricted (R) rating. Essentially, Parental Guidance (PG) payment had become the general purpose of everything between the two extremes, and there was widespread outcry in public when PG films suddenly included the kind of graphic violence used in films such as Indiana Jones. 19459012) and the Temple of Doom .
Steven Spielberg, director of Indiana Jones and the Temple of Doom and producer of Gremlins agreed with public opinion and proposed a new one Jack Valenti, president of Motion Picture Association: PG-13 , The new rating was named by Spielberg for movies that contain material that is not suitable for teenagers but is not graphic enough to earn a rating of R. The new rating was approved in 1984, and the first movie to be rated on the screen was Red Dawn .
While the theater owners initially complained about the new rating and the potential for revenue, they appreciated they quickly changed their tunes. The PG-13 rating turned out to be a goldmine as teenagers flooded the theaters and watched movies with the new rating. Previously, they had avoided G and PG films as childish, but were unable to attend regular R films. Now they had a piece of the movie production cake to call their own name.