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Home / Tips and Tricks / Why the Facebook co-founder's call for a breakup is focused on the wrong target – AR is Zuckerberg's next big data bonanza «Next Reality

Why the Facebook co-founder's call for a breakup is focused on the wrong target – AR is Zuckerberg's next big data bonanza «Next Reality

Next to Apple, Snap is currently one of the world's leading companies for delivering products that bring Augmented Reality into the mainstream. Not surprisingly, Facebook, which also focuses on AR and has been trying to acquire the company for three billion dollars a few years ago, is duplicating many of the smaller company's features.

But while many in Silicon Valley are whispering about Facebook's Snapchat After copying, it's surprising that Facebook's co-founder, Chris Hughes, is now filing the same indictment in the company in a very public manner.

In a frightening editorial published in The New York Times On Thursday, Hughes, who was in a dorm in the early days of Facebook and later lived at Zuckerberg, calls Facebook to Facebook dissolve by the US government. The split, as provided by Hughes, would separate Facebook from Instagram (the home of many Facebook Facebook copies) and WhatsApp.

"As a result of [Facebook̵

7;s dominance] aspiring competitors can not raise the money on Facebook Investors recognize that if a company finds favor, Facebook will copy, stall or acquire its innovations for a relatively modest amount," Hughes writes.

. Thus, in spite of extensive economic expansion, the interest is big-tech start-ups, an explosion of venture capital and growing public aversion to Facebook, since the fall of 2011, no big social networking company was founded.

Though Hughes' comments can be applied to numerous smaller startups competing with Facebook the best example of Hughes claiming Snapchat, with Snapchat founder Evan Spiegel reportedly rejecting $ 3 billion of Facebook's takeover offer, Facebook gradually copied many of Snapchat's Facebook and Instagram features. And even though Snapchat is still in business, the company has come up with more and more pressure after deciding to disdain Facebook's offer.

Some companies have named corporate culture and strategic flaws as part of the problem, albeit the biggest social one Network The planet copies its core functions, many of which d Aiming to make augmented reality easy and entertaining for mainstream users, what needs to be considered in a part of the equation that summarizes the company's struggles.

Facebook version of Snapchat's stories and disappearance news turned out to be hugely successful on Snapchat, "Hughes writes." At a hands-on meeting in 2016, Mark told Facebook employees they should not stop their pride from giving the users that. " to give what they want According to the magazine Wired Zuckerberg's message became an informal slogan on Facebook: "Do not be too proud to copy." [19659011] Why the Facebook Co-founder's Call for a Breakup is Focused on the Wrong Goal – AR is Zuckerberg's Next Big Data Bonanza ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>

Facebook / YouTube [19659013] The only thing missing in Hughes editorial – Silicon Valley due his intimate familiarity with and the direct hand in building up Facebook – has shattered the mention of Oculus from Facebook. VR or AR is not mentioned at all today in the newsroom or Hughes & # 39; Medienblitz. Sure, Oculus does not have the number of users on Facebook's Instagram or WhatsApp, but it has the potential to affect just as many, if not more, users in the future. At the moment, Oculus is mainly about VR, but Facebook has repeatedly pointed out that the Oculus team is developing an AR Glaser product.

If you believe the privacy and data sharing practices of Zuckerberg companies outside the EU are problematic – impressive apps like Facebook, Instagram, and WhatsApp: these concerns are likely to explode by several orders of magnitude if Facebook users are always on ARS developed AR-based, always AR-based Oculus-designed AR goggles. Combined with AR cloud technology, Facebook's potential for leveraging its now mature data mining and data collection practices is far more significant in the AR arena.

Facebook's long-term roadmap includes AR, but some are missing out on this important development. Reuters / Facebook image

Since Hughes left Facebook more than a decade ago, he can apologize for not knowing that Facebook bought Oculus for $ 3 billion in 2014 and what it means. However, insiders on the AR side know what is happening on Facebook, and one thing is clear: if Facebook is allowed to behave like its existing core products in the portable AR space, the data will never be used.

So far Facebooks data protection and data processing for its Oculus users in VR seems to be mostly overboard and harmless to our knowledge. But in a sense, these niche groups of avid VR users (including myself) are just beta testers for what's massively possible with Oculus AR's software and hardware products.

Photo of Facebook / YouTube

Given that Oculus is not even in the eyes of Hughes is, let alone the government, if a separation from Facebook does so. It may well happen that Oculus is not affected. This is remarkable, as Facebook is designed for longer term in the longer term. There could be much more significant growth in the coming years, as we all slip on a pair of AR Smartglasses every day.

Speaking in 2017, Zuckerberg said he wants to bring along 1 billion people in VR. If you are very familiar with VR, you should consider what that statement really means. VR is growing and will attract new, enthusiastic users. However, as it is a technology that (even on Oculus Quest), such as notebooks, is required to remain relatively stationary during use, there is an upper limit on what mobile devices like smartphones and AR smart glasses do, which ultimately becomes easier for long distances than even for smartphones.

So, if Zuckerberg is looking for 1 billion VR users, how many mobile AR users are you planning for? With approximately 96% of Facebook's 2.38 billion mobile users, it's likely to be looking for over a billion users for its mobile AR product.

Image via Facebook

What happens if the Facebook-based data aspiration tube is not on your browser or Your smartphone is addressed, from which you occasionally go away or drop it, but on your eyes and face over AR Smartglasses? Facebook has recently shown an impressive display of virtual avatars that can mimic your facial expressions in VR in real time. As an instrument of social connection, the possibilities are amazing. As a data-gathering tool that provides millions of information about users' intentions, emotional state, desire, and taste, it's basically the holy grail of advertising, and that's how Facebook earns its money.

It would be naïve to think of them Avatars are not included in Facebook's AR platform. It is clear that these concerns are not limited to AR's efforts on Facebook. As I wrote recently, the AR Clouds, offered by a variety of startups and institutional players, will challenge our ability to manage data privacy and security like never before.

Image of Facebook / YouTube

Overall, Hughes's editorial is a shocking reprimand of a person , which is best suited to praise such criticism on Facebook. However, it lacks a central component of the future of Facebook, which will have far greater reach than the Internet or smartphones – augmented reality.

Is breaking up Facebook the answer to the many privacy and data issues facing the company? Perhaps. But if you ignore the future that Facebook is preparing for Oculus Research (aka Facebook Reality Labs), it will not matter in the long run.

Image of Facebook / YouTube

Zuckerberg put his first vision of the future of social networking in place Web on his desire to complete his Harvard education. Then Zuckerberg put three billion dollars into the future of immersive computing, long before most had even experienced AR or VR. So, whether regulation and disinvestment comes or not, and if Hughes and others who work for a broken Facebook do not include Oculus, Zuckerberg still wins.

The only question is how this victory will impact – with state regulatory oversight or in relative obscurity, as many of the key players in the government and Silicon Valley still fail to cope with the upcoming tidal wave of data provided by AR Smartglasses know.

Do not Miss: The Future of Mainstream Adoption with Augmented Reality

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