قالب وردپرس درنا توس
Home / Tips and Tricks / Why were children's action figures scaled down in the late 20th century?

Why were children's action figures scaled down in the late 20th century?



  G.I. Joe Collector & # 39; s Club reissue of the 1970 Adventure Team Talking Commander.
Brian Ashmore / Yesterville Toy Room

Answer: Oil shortage

When you've grown up and returned to your childhood things, you're often amazed at how small things are when you remember it that they are so much bigger. The hallways of elementary school look tiny, the old tree you climbed on doesn't look quite as tall, and toys seem small in your hands.

If you played with toys before the 1

970s, there is one thing that could knock you out of different sizes of nostalgia: action figures. Nowadays it is standard that action figures are about 4 inches tall. a size that can easily be devoured by an adult's hand, but is still quite large for the children who play with them. Whether you are with G.I. Joe, the Teenage Mutant Ninja Turtles, Batman, or another new toy brand on the market today usually play with characters under six inches in size.

Children who grew up in the 1960s and who lived with G.I. However, Joe, America's agile fighter, had a very different experience. At that time, it was standard for action figures to have a huge size of 11 1/2 inches and to pack clothing and accessories of the same size.

When the 1970s oil crisis hit global oil trade and shipped barrels of crude, the price skyrocketed and made it prohibitively expensive to bring out thousands of almost foot-sized action figures. The Japanese toy company Takara struggled to keep costs down, and decided to release a scaled-down version of its popular Henshin Cyborg-1 line (a toy based on the articulated design by GI Joe, which the Hasbro company licenses) had, but with a cyborg theme).

The scaled-down toy called Microman was extremely popular – also thanks to the backstory, which claimed that the relatively small 3.75-inch toys were actually 1: 1 scale and that the "Micromen" were populated by one of tiny people Planets came from people. Aside from the novelty of the story, other toy companies noticed the fact that children seemed completely untouched by toys that were about 1/3 the size of the ones they were used to and quickly began to produce smaller action figures.


Source link