The natural combination of fashion and augmented reality is on the rise not only among the well-known major brands.
A new startup based in Los Angeles, fellow, has decided to use the power of AR for its own purposes entering the fashion accessories market, not as a gimmick, but as a key part of the business.
"Kollectin was founded with the idea of connecting women through fashion with technology, and with the new, patent pending Augmented Reality Xperience" We've come one step closer to the feature of fashion, "says Nadia Lee, CEO and co-founding the company. "By enabling our customers to virtually try on jewelry, shop at home, and socialize with their favorite influencers, we've created a brand-new and unparalleled user experience."
Operation is pretty simple: Once you open the app, you will exit the typical shopping menu (which includes rings, handbags, and other accessories) and access the Xperience mode.If you initialize this mode, you will have access to a number of earrings and necklaces that are on Hanging your ears or draped around your neck.
At first, I had problems viewing all the accessories, but the app will may not be displayed I just needed time to track my face, because after holding the camera on my face for a few minutes, all the accessories in AR were accessible.
And if you have found out which articles you like, you can swipe up to to add them to your shopping cart. From the ease of seeing the objects on my body to the wiping surface, there's something about the app that feels a lot like Snapchat, and that's a good thing for today's app-obsessed buyers.
But instead of just offering brands from Kollectin, the app serves as a gateway for indie jewelry designers. "Influencers come to Kollectin to find a turnkey solution for creating their own Tiny Boutiques (personal online store)," it says in the company's launch message. Some of the brands available are Kenneth Jay Lane, Rebecca Minkoff, Gorjana, Alex Woo, Jennifer Zeuner, Native Gene, Noir Jewelry and others.
The app is available for free from the Apple App Store and Google Play and is available now.  Don & # 39; t miss: Moschino & H & M use the power of magic to introduce Augmented Reality to the fashion world