After testing the waters this year with some pop-up stores on the West Coast, North brings his smartglasses to more cities in the US and Canada.
With a presence at Amazon re: Mars Conference this week in Las Vegas, Norths summer tour started this week in Vancouver and will be in June to Seattle, Denver, San Francisco, Santa Clara, Kitchener-Waterloo and Ottawa continued. Those interested in Smartglasses can now book appointments in these cities through the Showrooms page on the North site.
In July, North Los Angeles, Boston, Philadelphia, San Diego , Washington, DC, Phoenix, Raleigh and Charlotte. While no specific addresses have been set for the July stage, shoppers can sign up for notifications on the same showroom page on the North site.
North's Winter Tour of the Pacific Time Zone, including pop-up shops in offices of Facebook and Google (Wondering if the Glass team took a look ?) Apparently the sales expectations of the company exceeded.
"We were really overwhelmed and grateful for the amount of support we had The road from customers, partners, press and, yes, a few curious competitors," said Adam Ketcheson, North's chief marketing officer, in a blog post , "Our initial appointment model underestimated demand, and we were overwhelmed with the interest in making the focals and had to find a way to increase our daily schedules to accommodate more people, with our stops every stop along the way." Sold out and even more came for demos than walk-ins, to take a chance, but still emerge.
To create more ground, North built a second mobile showroom, for example, while a showroom is located in Seattle from June 8 to June 12, its dual mobile showroom will be in Denver from June 10 to 13 his.
After North begins shipping focals, then lowers the price of the product and dismisses some employees.
Earlier this month, North announced that it has completed a $ 40 million round of financing with another round of financing and a potential new model is expected to be available later this year.
In addition, the company has released weekly software updates for its smart glasses that bring more information and functionality into the field of view of its users. North has added sports updates, sharing features and Google Fit integration since March 26 .
Between the extended showroom schedule and the product's iterative enhancements, North can still exploit its potential to augmented reality smart glasses into the mainstream.