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Home / Tips and Tricks / World of Warcraft Lens on Snapchat lets you turn into Orc or Elf & Fight in Augmented Reality «Mobile AR News :: Next Reality

World of Warcraft Lens on Snapchat lets you turn into Orc or Elf & Fight in Augmented Reality «Mobile AR News :: Next Reality



To promote Battle of Azeroth, the latest addition to the World of Warcraft franchise, Blizzard Entertainment has crafted a Shoppable AR Lens, now available in Snapchat's App Carousel.

The experience was originally based on Snapcode at Aug. 8 begins in the front-facing camera, where users can turn their looks into an Orc of the Horde faction or an empty elf for the Alliance.

Pictures by Tommy Palladino / Next Reality

The fantasy continues on the rear-facing camera, where users can fight sworn opponents of the faction they select on the front by bringing them into their physical environment and tapping the screen to attack , Those who select the Horde Orc can chop an Alliance Knight with a battle ax, while Alliance sympathizers can destroy a Horde Archer with Ice.

After the illusion, the user can click the Learn More button to transport themselves to the Blizzard online store to buy the Battle of Azeroth expansion

Images by Tommy Palladino / Next Reality

In recent months, Snapchat has had its User Interaction -Experience for its Shopable AR ecommerce platform via hip hop artists like Drake and Nicki Minaj, as well as created sportswear and shoemaker New Balance.

Grab this snapcode to try the WoW experience if it does not. I'm not getting into your merry-go-round. Image via Snapchat

The ability to not only engage consumers, but to push for immediate action in the AR experience proves to be a valuable driver of growth for Snapchat.

In the world of sword and witchcraft, you can enjoy Powered Marketing Meets entertainment experiences.

Do Not Miss: Snapchat Exempts Snap-in Augmented Reality Games for Brands like Candy Crush, Bud Light & Dunkin 'Donuts

Cover Picture about Blizzard Entertainment / World of Warcraft


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