To promote Battle of Azeroth, the latest addition to the World of Warcraft franchise, Blizzard Entertainment has crafted a Shoppable AR Lens, now available in Snapchat's App Carousel.
The experience was originally based on Snapcode at Aug. 8 begins in the front-facing camera, where users can turn their looks into an Orc of the Horde faction or an empty elf for the Alliance.
The fantasy continues on the rear-facing camera, where users can fight sworn opponents of the faction they select on the front by bringing them into their physical environment and tapping the screen to attack , Those who select the Horde Orc can chop an Alliance Knight with a battle ax, while Alliance sympathizers can destroy a Horde Archer with Ice.
After the illusion, the user can click the Learn More button to transport themselves to the Blizzard online store to buy the Battle of Azeroth expansion
In recent months, Snapchat has had its User Interaction -Experience for its Shopable AR ecommerce platform via hip hop artists like Drake and Nicki Minaj, as well as created sportswear and shoemaker New Balance.
The ability to not only engage consumers, but to push for immediate action in the AR experience proves to be a valuable driver of growth for Snapchat.
In the world of sword and witchcraft, you can enjoy Powered Marketing Meets entertainment experiences.