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Your global customers will not wait for website delays



This year's Summer Olympics offers a modern case study on the importance of internet performance. Here are 3 takeaways.


5 minutes read


More than half a million million tourists flocked to Brazil for the Rio Olympics – with smartphones, tablets and other connected devices. Everyone was looking forward to a great digital experience as they saw events live, social media, and live video chat with friends and relatives at home.

Related: Netflix Launches Website to Test Your Internet Speed ​​

Well, the Medal Contest Once this is done, it's worth looking at some of the performance trends that have affected visitors. Did they all get the Internet experience they expected? And what can companies with global expansion aspirations learn from the big event?

Shortly before the opening ceremonies, Dyn carried out a review of Internet performance conditions at the Games. The goal? To test how audiences around the world can digitally experience the Olympics based on their respective home country. Participants in the games in Brazil have actually accessed the Internet through the same infrastructure ̵

1; a mix of roaming and Wi-Fi connections.

But end users, who are at home in different countries, would benefit from a wide range of services.

The results were significant: While distance played a role in Internet performance, this was not the only factor. The connection speed in New York was almost twice as high as in Sydney. But the performance rate, compared to San Francisco with Rio, was only 13 milliseconds faster than that of London.

What did these numbers mean for visitors to Rio? A request for access to a New York-hosted website may be issued in at least 216 milliseconds (a little less than a quarter of a second). This site may have multiple requirements – about 10 different requests – from ads and other connected applications.

As these requirements totaled, depending on the website and cloud, the loader reached two or more seconds participating providers or the Content Delivery Networks (CDNs) used.

Variable other factors affect the sites themselves. You probably already know that low web Services to customer dissatisfaction, page demolition, and ultimately, lower revenue. As more and more businesses rely on cloud and CDN resources, they need to tailor their content as closely as possible to their main user groups. This will help to minimize latencies (delays) in the service. Resource placement and cloud or CDN selection can result in significant differences in customer access speed and overall experience.

Any company operating worldwide should consider these take-aways from the Rio Games.

. 1 Visibility and control of the internet are crucial.

Our review of global Internet requests for information from Brazil highlighted a well-known technical principle: get your content as close as possible to your users. Granted, the Olympics are held every four years, and Brazil is unlikely to be a strategically important market for any business.

But finding assets near your users affects all industries. This important concept begins with visibility. Investigate the paths your data needs to go through in the global network to reach your end users. Which routes perform best and how do your Cloud or CDN options stack up? It is likely that you will see differences in the expansion plans by region, performance and price.

Research now shows that consumers are becoming increasingly impatient. Websites that take more than five seconds to load are often no longer used. This means that your business no longer has the luxury of taking Internet services for granted. In addition to visibility and knowledge of regional and global Internet performance conditions, your business must be agile. To ensure the best possible digital experience, you need to control your routes to the customer.

Related: 5 Questions To Determine If You Have Outgrown Your Web Hosting

2. Multiple clouds or CDNs are a must.

Every entrepreneur knows that a single backup plan will not be nearly adequate for misfiring. Likewise, you should never rely on just a cloud or a CDN service. When the cloud is under-challenged or drowned, revenue and reputation go hand in hand. Multiple options – even secondary routing options – ensure your opportunities to optimize performance for customers no matter where they are.

This lesson came into focus during the opening ceremony of the Rio Games. Google's Cloud Compute Engine had been out of action for more than an hour. Luckily for the American market, this happened at 4 o'clock EST. The failure could have had a massive impact on applications running in the cloud during rush hours.

We did a full analysis that shed light on how the downtime could be mitigated for companies using the service. The caveat: You can not control and prevent problems with Internet assets that you can not see.

. 3 The customer experience depends on the best internet performance.

Customers continue to raise the bar on expectations for a fast, seamless digital experience. This puts even more pressure on companies to invest resources and develop infrastructure to support demand. Without insight and control in Internet-based assets, the best Internet performance is simply not possible.

Many IT executives are now pursuing an Internet performance management approach that supports the digital supply chain and ensures that the online infrastructure functions properly, regardless of demand, geography or time. The Internet is becoming more complex, with a greater number of technical advances associated with consistent, reliable and latency-free Internet performance. Companies will have very little room for error as they fulfill the brand promise that users expect – from online natives to retail, financial, app or gaming companies and beyond.

Belonging to: Switching to Content Delivery Networks

Internet performance management must be a priority for your business if you want to keep loyal and committed customers everywhere, no matter what content they access. Your future depends on it.

Opinions of Entrepreneurs Employees are their own.


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