Another participant in the do-it-yourself market for AR content creation has surfaced, as Zappar has updated its ZapWorks Studio software to incorporate features for new developers.
ZapWorks Studio 5 is now offering a new feature called Actions than allowing users to create AR content without any programming knowledge. A visual interface allows users to set up basic events and actions without having to enter a single line of code. (Do not fret, developer, because there's still room for more complex applications in ZapWorks.)
Actions also supports ZapBox, Zappar's cardboard viewer for augmented reality. The company recently released ZapBox 2.0, which combines headset and handheld controllers in a slimmer package. Speaking of ZapBox, an upcoming update to its companion app for iOS and Android will bring improved tracking and control trigger support.
By popular demand, ZapWorks Studio 5 also adds dynamic lighting that provides users with more realism content. The update also includes a number of other enhancements and fixes.
Whether the ad will appear in Zapbox, Zappar's dedicated mobile app for iOS and Android, or through other apps, its simplicity of creation is an asset to driving adoption of Augmented Reality for marketers and educators – Zappar's Bread and butter. Simple drag-and-drop interfaces allow marketers and educators to create their own experiences without having to contact the IT department.
In the face of competition, the introduction of actions is a necessary step. As marketing ends, Snapchat and Facebook AR development tools provide a relatively easy-to-use production environment. For education, Metaverse provides a very user-friendly format for creating quizzes and games, and Amazon Sumerian and AR Designer by Verizon Envrnt also promise to create interfaces for non-developers. With Project MARS, even Unity makes it easy for developers to create AR experiences without custom coding.
Over the years, an increasingly user-friendly technology has democratized many creative practices such as video editing, audio production and photography, all once the exclusive province of highly skilled professionals. Now we can count augmented reality as one of the next dominos.