ARKit, Zynga is breaking new ground with AR once again.
On Wednesday, the game maker's Custom Street Racer 2 (CSR2 ) racing game, a free download for iOS and Android, wants to serve as the augmented stage for the new Pagani Automobili's Huayra Roadster BC, the first "hypercar" to make its public debut in augmented reality via video game.
"CSR2 gives players the opportunity to drive rare and exquisite cars that experience in our dreams," said Jullian Widdows, vice president of the CSR2 team at Zynga, in a statement. "Seeing the Pagani Roadster BC's smooth and elegant racing on the streets of CSR2 is a triumphant amalgamation of science and art." We could not be more particular to Pagani Automobili's chosen partner to unveil the Roadster to the public. "
Unfortunately, getting a glimpse of the Huayra Roadster BC in augmented reality takes a bit more effort than just downloading and installing the app hypercar, players must first compete in an 80-race ladder using the Pagani Huayra Coupe, which players receive for free. Players want to have a chance to add the car to their virtual garages throughout the event. In addition, the Pagani Zonda HP Barchetta
Image via Zynga
The decision to Snapchat, which gave the first view of the BMW X2, or via a standalone app like Porsche's, came down to Zynga's focus on quality of content.
"We are both leaders in our respective industries, we both show incredible attention to"Staskin."
This latest development demonstrates that augmented reality for marketing is still a fairly wide open field, as advertisers and brands are still getting their own feet wet and figuring out what works and what does not.
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